There are two ways on how to drive traffic to your blog. Paid traffic and Unpaid traffic.
Paid traffic is simply the use of funds, paid to a third-party platform to send their audience to your website. This can be done through the use of adverts from social media platforms, TV stations, Local newspapers etc.
Unpaid traffic source is the use of a third-party platform to send traffic to your blog without paying any fees. This is what you do when you make posts and drop links in comments on social medias, forums, question, and answer groups, whether online or offline.
While the unpaid traffic source is good for a beginner, as you scale up, you might need more traffic and that’s where the paid traffic sources come in.
Platforms you can use includes but not limited to.
- Facebook/Instagram Ads.
- Google Ads.
- TikTok Ads.
- Pinterest Ads.
- LinkedIn Ads.
- Quora Ads.
- Reddit Ads, etc.
In this post, I will be sharing how to work with Facebook and Google Ads. Other Ad platforms and how to set them up can be gotten from a simple search on YouTube.
The challenge is that you will need a dollar card to be able to access Ads on all other platforms. Only Facebook Ads has a feature that allows you to pay with a Naira card.
Facebook/Instagram Ads.
Facebook Ads is one of the cheapest platforms to send traffic to your blog.
Posting your blog post links on your Facebook profile will not favour you or get traffic to your blog because the Facebook algorithm will stop even your friends from seeing the post.
You do not need to start creating a Facebook Business page to be able to run ads, your current profile account will do just fine.
You just need to create an ad account for the profile, fund your account, and set up the ads.
For this tutorial, watch this video I found on YouTube.
Log into your Facebook profile account, then follow the steps in the videos.
Google Ads
According to Wikipedia, Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, and videos to web users.
It can place ads in the results of search engines like Google Search (the Google Search Network), mobile apps, videos, and on non-search websites. Services are offered under a pay-per-click (PPC) pricing model.
To set up an account, log in with your Google account to the Google Ads home and follow the video guideline below.
If you have any confusions or questions, leave them in the comments and I will be happy to help.
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Now that you know how to drive traffic to your blog, let’s go to the next steps.
Step 17: Setting up Email Marketing for Your Blog.
Step 18: Start Your Backlinking Journey.
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Happy blogging…